E-waste and Plastic Waste Policy

we believe that it is our responsibility to ensure that we do business in such a manner that it enriches our environment and planet. That’s why we make sure that we deliver innovative and eco-friendly products to our consumers. We are committed to provide complete support through the life cycle of our electronics, and ensure compliance with E-waste rules in India.

About E-waste

E-waste has been defined as “waste electrical and electronic equipment, whole/in part or rejects from their manufacturing and repair process, which are intended to be discarded.” In other words, E-waste or Waste Electrical and Electronic Equipment is the term used to describe old, end-of-life or discarded appliances using electricity. E-waste generally consists of those substances which are hazardous for the environment and can seriously affect the health of human beings.

 About Plastic waste

                Plastic pollution is the accumulation of plastic objects and particles (e.g., plastic bottles, bags and microbeads) in the Earth’s environment that adversely affects wildlife, wildlife habitat, and humans. Plastics that act as pollutants are categorized into micro-, meso-, or macro debris, based on size

Negative consequences of the disposal of the product in an unscientific manner

1. Health Risks:

E-waste-connected health risks may result from direct contact with harmful materials such as lead, cadmium, chromium, brominated flame retardants or polychlorinated biphenyls (PCBs), from inhalation of toxic fumes, as well as from accumulation of chemicals in soil, water and food.

2. Children Are Vulnerable:

Children require more specific protection from E-waste exposure. As they are still growing, their air, water and food intake are more as compared to adults- and with that the risk of hazardous chemical absorption. Moreover, it may cause irreversible damage to their central nervous system, immune system, reproductive and digestive system.

3. Environmental Degradation:

Oil and gases which are present in E-waste such as compressor and CRT cause environmental pollution. Burning of rubber and plastic in the open area causes air pollution.

Accidental breakage/damage of electronics & E-waste:

Accidental breakage and damage of electronics and E-waste can pose a threat to the environment. As long as the toxic components in electronics are enclosed within the original manufacturer’s designed outer-shell of the gadget, they don’t pose much of a danger as they have been engineered to contain any such effects. However, accidental breakage or damage of such electronics or E-waste can lead to toxic elements leaking and contaminating their immediate environment. Damage to the environment due to accidental breakage of E-waste is a major concern in informal E-waste disposal and recycling facilities, so consumers need to ensure that they dispose of their E-waste only at authorized E-waste recycler.

Brief about E-waste (Management) rules 2016

The E-waste (Management) Rules, 2016 have been notified with a primary objective to channelize the E-waste generated in the country for environmentally sound recycling which is largely controlled by the unorganized sector who are adopting crude practices that results into higher pollution and less recovery, thereby causing wastages of precious resources and damage to the environment.

Guidelines for customers on the disposal of end-of-life products

The appliance’s packaging material is recyclable. Your appliance also contains recyclable matter which is marked with the label. Do not mix it with the waste.

Material can be recycled or reused:

Some of the following can be recycled or reused. They are listed as

  1. Printed waste, fail prints and filaments
  2. Nozzles, bearings, couplings, springs, fasteners, frame and other metal parts.
  3. Packing carton, Aluminum foil, synthetic panels, plastics and tubing.

Do’s and don’ts for customers


  1. Separate the packaging material according to responsible waste disposal options and sorting for recycling.
  2. Always disconnect the battery from product, and ensure any glass surface is protected against breakage.
  3. Pack and submit, the electronic parts when it’s not working instead of throwing it as land fill.


  1. Do not dismantle your electronic products on your own.
  2. Do not throw electronics in bins having “Do Not Dispose of” sign.
  3. Do not give E-waste to informal and unorganized sectors like Local Scrap Dealer/ Rag Pickers.
  4. Do not dispose of your product in garbage bins along with municipal.
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